Core message

A 'core' message is a condensed message that helps explain what your goals are in an easy to remember phrase.

= Possible core messages =

About OSE in general

 * "Creating tools for building modern off-grid resilient communities that can be reproduced by anyone at low cost."
 * "Building the world's first replicable, open source, modern off-grid global village - to transcend survival and evolve to freedom."
 * "Our aim is the full integration of flexible small-scale manufacturing with sustainable agriculture."
 * "Evolve to freedom"
 * "Inventing a new civilization on a shoestring budget"
 * Messages from discussion in Forum
 * "Building the world's first replicable, open source, off-grid Global Village"
 * "Social transformation through off-grid villages"
 * "Developing technology to enable easily copied high-tech resilient communities"
 * "Open Source Ecology is a movement dedicated to the collaborative development of the world's first replicable, open source, modern off-grid global village"
 * "The goal of Open Source Ecology is to develop an ecology of appropriate technology products and services that promote right livelihoods"

About the GVCS

 * "Just tools for living"

Some notes on core messages in general

 * To be effective, a core message must be short, simple and clear.
 * Messages are shortened by leaving something out; there's no other way to do it.
 * To say that one thing is "core" is to imply that other things are "not core".
 * To be effective, a core message must be consistent.
 * Inconsistency (using different core messages in different parts of the web site, for example) communicates indecisiveness.

See also:
Marketing