2011 Recruitment Campaign

Model for Expansion

- Recruitment video should be thought of as a component of a recruitment campaign.

- Campaign should be composed of a: 1. video 2. webpage with an online application & explicit descriptions (text+image) of positions, living arrangements, philosophy and expectations. Could also feature video testimonials from current DPVers & alum. 3.PDF brochure featuring above info & application 4. Press release 5. "OSE recruitment" graphics in various sizes 5. Facebook campaign (event? page? "share?")

- It is crucial for recruitment that the living arrangements & expectations are clearly laid out. This will help ensure that applicants understand what they are getting into, and will not be disappointed or unprepared upon arrival.