HeroX Instructions

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  • Instructions for how to set up and manage a HeroX campaign.
  • Power lies in the ability to crowd fund an incentive prize
  • Power lies in spawning an incentivized crowd
  • For OSE case, we can leverage ideas and community for design work
  • Focus of challenge is both on product and on its marketing, such as a website template for marketing the product
  • It is critical to get the scope just right.
  • Campaign goes until a cutoff. If a winner is not produced, then campaign is extended and extra marketing is done. If a winner is not produced upon extension (3 months), then campaign is amended and money rolls to amended or new project along the same lines of distributive enterprise development