Leveling the Playing Field
Making society both more productive and humane, a la Drucker, involves leveling the playing field. Here are our principles.
- Product effectiveness - if something can be done more effectively at lower cost, let it. For example, we commit not to have the only option of a more expensive product, if a lower cost product - which cannibalizes a part of the more expensive market - can be sold to provide for lower needs. The answer is both - but never solely the expensive shiny option because we would make less money selling the generic one. Example: does Arduino sell a bare bones Arduino at a fraction of the cost but without the bells and whistles, or does it cannibalize too much of its upper scale market? Inclusion: this is important to include options at all price scales - to maximize the humane nature of economics.
- Abundant resources - hydrogen qualifies here. Right now, with 1.2 cent/kwhr cost of solar (see Seed Eco-Home PV System), and 55 kWhr/kg hydrogen energy cost - means production energy costs of 66 cents per gallon equivalent. The capital expenditures are half the cost of hyrogen production, bringing GGE cost of hydrogen to $1.32. Trillion dollar idea. Electricity cost is half the total cost [1] but that is for more expensive electricity, meaning that most of the cost could possibly be capital expenditure.
