What You Do Is Who You Are
Book on company culture by Ben Horowitz
What You Do Is Who You Are: How to Create Your Business Culture
- Create shocking rules - with clear why, reinforced daily
- Dress for success - whatever ,essage you need to produce. Clothing - message - culture
- Make ethics explicit. Give them attention.
- Stay in constant contact - Shaka Senghor story. Small, powerful, respected. Cohort. Communicate issues that are most pressing.
- Make decisions that demostrate priorities - Netflix by Hastings went from DVDs to internet, now is $150B.